MODULE 2: CRM DASHBOARD OVERVIEW
📌 1. What is a CRM Dashboard?
A CRM Dashboard is the homepage of the CRM system where all important information is displayed in one place.
It gives a quick snapshot of:
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Leads
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Tasks
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Follow-ups
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Sales pipeline
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Activities
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Performance reports
It is the control center where interns will spend most of their time.
📌 2. Key Sections of the CRM Dashboard
The dashboard typically includes the following elements:
A. Lead Overview Box
Shows:
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New leads
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Total leads
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Pending leads
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Hot / warm / cold leads
This allows interns to quickly identify which leads need action today.
B. Task Summary
Displays:
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Today’s tasks
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Overdue tasks
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Upcoming tasks
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Completed tasks
This keeps your daily workload organized.
C. Follow-Up Panel
Lists all follow-up reminders with:
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Customer name
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Date & time
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Message/call type
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Priority
Interns must review this panel every morning.
D. Sales Pipeline / Funnel
Shows the customer journey stages:
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New
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Contacted
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Qualified
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Proposal Sent
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Negotiation
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Converted
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Lost
Pipeline helps interns understand where each lead is stuck.
E. Activity Timeline
Shows all recent activities:
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Calls made
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Emails sent
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Notes added
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Status updates
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Meetings logged
This timeline helps track what work was done and by whom.
F. Notifications Center
Alerts for:
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New leads
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Assigned tasks
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Follow-up reminders
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Messages from team members
Interns must respond to notifications immediately.
📌 3. CRM Side Menu Overview
The CRM menu on the left/right side contains the navigation options.
Typical items include:
1️⃣ Dashboard
Quick overview of everything.
2️⃣ Leads
Add, edit, assign, filter, and track leads.
3️⃣ Contacts
Customer details & communication history.
4️⃣ Tasks
Daily work scheduling.
5️⃣ Follow-ups
Time-based customer reminders.
6️⃣ Reports
Analytics charts:
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Daily performance
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Lead source report
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Conversion rate
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Team performance
7️⃣ Settings
User profile, roles, permissions, theme, integrations.
📌 4. Important Dashboard Metrics Interns Must Check Daily
1. New Leads Today
Check if new leads arrived from website, WhatsApp, ads, or manual entry.
2. Today’s Follow-Ups
This is the MOST IMPORTANT task of your day.
3. Pending Tasks
Clear overdue tasks first.
4. Pipeline Status
Identify:
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Stuck leads
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Leads needing follow-up
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Leads ready for closure
5. Last Activities
Understand what the team did before you continue work.
📌 5. Understanding CRM Filters & Search
Interns must know how to find leads quickly with filters like:
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By date
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By source
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By priority
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By status
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By team member
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By creation date
Proper filtering saves time and increases accuracy.
📌 6. Daily Workflow for Interns Using CRM Dashboard
🔹 Step 1: Open Dashboard
Check the overview.
🔹 Step 2: Review Today’s Follow-Ups
Contact leads immediately.
🔹 Step 3: Check Tasks
Update completed tasks → Add new tasks → Clear overdue tasks.
🔹 Step 4: Update Lead Pipeline
Move leads according to progress.
🔹 Step 5: Add Notes for Every Communication
Call notes, WhatsApp notes, meeting notes.
🔹 Step 6: Generate Daily Report
Submit daily work summary.
📌 7. What Interns Must Learn in Module 2
By the end of Module 2, interns must understand:
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How to navigate CRM dashboard
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How to check leads, tasks, follow-ups
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How to read pipeline and activity timeline
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How to use filters
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How to understand CRM metrics
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How to manage day-to-day CRM workflow
📘 Module 2 Practical Assignment
1️⃣ Take a screenshot of every dashboard section and write its purpose.
2️⃣ Identify 5 critical metrics shown on the dashboard.
3️⃣ Create a sample daily CRM workflow plan.
4️⃣ Write how dashboard helps improve work productivity.





