Fundamentals of Digital Marketing?
Fundamentals of Digital Marketing for Udyamkart
Digital Marketing means promoting your services online to attract customers, build trust, and generate leads. For Udyamkart IT Solution, the focus should be on schools, colleges, businesses, and startups.
1️⃣ Website Optimization (SEO – Search Engine Optimization)
Goal: Rank Udyamkart on Google when people search:
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“School management software in Bihar”
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“Website development company in Darbhanga”
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“ERP software for colleges”
Basics:
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Proper keywords
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Fast loading website
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Mobile friendly design
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SSL (HTTPS security)
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Google My Business profile
👉 This brings organic (free) traffic.
2️⃣ Social Media Marketing (SMM)
Platforms for Udyamkart:
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Facebook (local schools & colleges)
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Instagram (branding)
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LinkedIn (professional clients)
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YouTube (demo videos)
Content Ideas:
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Client success stories
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Before/After website projects
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ERP demo videos
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IT tips for schools
👉 Builds brand awareness and trust.
3️⃣ Content Marketing
Create:
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Blog posts (e.g., “Why Schools Need ERP in 2026”)
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Email newsletters
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Case studies
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Free webinars for principals
👉 Content builds authority & credibility.
4️⃣ Paid Advertising (PPC)
Use:
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Google Ads (target Bihar schools)
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Facebook Ads (target school owners, principals)
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Retargeting ads
👉 Brings quick leads.
5️⃣ Lead Generation & Conversion
Important tools:
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Contact forms
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WhatsApp integration
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CRM system
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Landing pages
Steps:
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Visitor comes to website
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Downloads brochure / fills form
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Sales call
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Demo
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Conversion
6️⃣ Analytics & Performance Tracking
Use:
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Google Analytics
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Google Search Console
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Facebook Insights
Track:
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Website traffic
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Leads generated
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Conversion rate
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Cost per lead
👉 Helps improve strategy.
🎯 Digital Marketing Strategy for Udyamkart (Simple Plan)
✔ SEO for “School ERP Bihar”
✔ Weekly LinkedIn & Facebook posts
✔ Monthly webinar for schools
✔ Google Ads for local targeting
✔ Email follow-up system
In this module, we’re going to introduce the foundations of Digital Marketing and the implications new technologies have on advertising using the medium of digital marketing. We will also look at the journey a customer takes from when they first have an interest in a product to when they decide to make a purchase. Finally, we will look at how firms attract customers who have an inherent interest in a product, which is called “inbound marketing”, and how firms push the message of its product to the consumer which is called “outbound marketing”.