R – Reach

Create awareness.
✔ SEO
✔ Social Media
✔ Google Ads

👉 Example: Schools in Bihar discover Udyamkart online.

A – Act

Encourage interaction.
✔ Website visits
✔ Download brochure
✔ Contact form submission

C – Convert

Turn leads into customers.
✔ Demo presentation
✔ Sales follow-up
✔ Pricing discussion

E – Engage

Build long-term relationship.
✔ Email marketing
✔ Support services
✔ Regular updates

🔹 B. AIDA Model (Customer Psychology Framework)

4

A – Attention → Social media post
I – Interest → ERP features explanation
D – Desire → Benefits & testimonials
A – Action → Purchase decision

🔹 C. Digital Marketing Channels Framework

4

Main Channels:

• SEO

• Social Media Marketing

• PPC Advertising

• Email Marketing

• Content Marketing

These work together in an integrated strategy.

📊 2️⃣ Implications of Digital Marketing

Implications mean the impact and consequences of using digital marketing.

✅ Positive Implications

1️⃣ Wider Market Reach
Reach clients across India, not just locally.

2️⃣ Cost-Effective
Cheaper than traditional advertising.

3️⃣ Measurable Results
Track traffic, leads, conversions.

4️⃣ Targeted Marketing
Ads shown only to principals, colleges, etc.

5️⃣ Brand Building
Build authority through content & SEO.

⚠️ Challenges / Negative Implications

1️⃣ High Competition
Many IT companies online.

2️⃣ Requires Continuous Effort
SEO takes time.

3️⃣ Algorithm Changes
Google & social media rules change frequently.

4️⃣ Data Privacy Issues
Need secure website & SSL.

5️⃣ Reputation Risk
Negative reviews spread quickly.

🎯 Conclusion

Digital Marketing Framework helps businesses like Udyamkart:

• Structure marketing activities

• Understand customer journey

• Improve conversions

• Maintain long-term engagement