🌐 1️⃣ Digital Marketing Framework

A Digital Marketing Framework is a structured model that guides how a business attracts, engages, and converts customers online.

🔹 A. RACE Framework (Popular Digital Model)

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R – Reach

Create awareness.
✔ SEO
✔ Social Media
✔ Google Ads

👉 Example: Schools in Bihar discover Udyamkart online.

A – Act

Encourage interaction.
✔ Website visits
✔ Download brochure
✔ Contact form submission

C – Convert

Turn leads into customers.
✔ Demo presentation
✔ Sales follow-up
✔ Pricing discussion

E – Engage

Build long-term relationship.
✔ Email marketing
✔ Support services
✔ Regular updates

🔹 B. AIDA Model (Customer Psychology Framework)

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A – Attention → Social media post
I – Interest → ERP features explanation
D – Desire → Benefits & testimonials
A – Action → Purchase decision

🔹 C. Digital Marketing Channels Framework

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Main Channels:

• SEO

• Social Media Marketing

• PPC Advertising

• Email Marketing

• Content Marketing

These work together in an integrated strategy.